Why Advertise on SINA?

SINA's Brand

SINA Corporation (NASDAQ: SINA) is a leading online media company and a value-added information service (“VAS”) provider for China and global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, SINA provides services through five major business lines: SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Community (community-based interactive services and games), SINA.net (search and enterprise services) and SINA E-commerce (online shopping). These products offer an array of services including online media and entertainment, online fee-based VAS/ wireless VAS, and e-commerce and enterprise e-solutions for personal, business, and government use. For three consecutive years from 2003 to 2005, Peking University and the Economic Observer ranked SINA as one of the “Most Respected Chinese Companies”. In the most recent study done by the Internet Society of China, SINA again came out on top in its total reach for both its overall portal and blog channel, consolidating SINA’s leadership position in online media space in China. In 2007, Peking University named SINA the “Top 10 Innovative Media” and the Ministry of Information Industry of China gave SINA the prestigious title of “Successful Chinese Internet Company of the Year”.

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SINA's Audience

With 230 million worldwide registered users and over 500 million average page views, SINA will assist clients effectively in Chinese web development, online promotion, research/survey, and many other types of marketing campaigns.

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SINA's Reach

SINA has distinguished itself as a virtual bridge among Chinese cultures. With the four locally tailed content sites and services to global Chinese in China, Hong Kong, North America, and Taiwan, SINA can help our partners to create the most effective programs for maximum Return On Investment (ROI).

SINA U.S. ( http://home.sina.com )

SINA U.S. is the largest Chinese media and Internet services company in the North America. SINA U.S. site currently has over 1.4 million registered users with 2.5 million average daily page views. Among our users, the average household annual income is $81,000 USD, when compared to the national average income of $44,000 USD.

SINA U.S. site has become a visible media outlet for those companies who are interested in marketing to Chinese Americans. In that regard, SINA U.S. also serves as a gateway for companies in North America interested in penetrating the Greater China market. SINA U.S. is the only online Chinese media company to have the largest customer exposure to the Fortune 500. Some of our key clients include Allstate, AT&T, Citibank, Comcast, FedEx, Ford Motor, General Motors, J.C. Penney, Lowe’s, McDonald’s, New York Life, State Farm Insurance, Toyota, Wal-Mart, Wells Fargo, Verizon, and more.

SINA C.N. ( http://www.sina.com.cn )

SINA China is ranked as the “most-visited website” in China, according to the 2003 Internet Report by the Chinese Academy of Social Sciences. SINA's leadership in site traffic was attributed to SINA's strong brand recognition, good reputation of providing reliable and quality news, as well as services available on our portal. We create contents with in-house editorial staff, in addition to sourcing content from more than 800 content providers.

In additional to offer more than 30 content channels, SINA China also offers community-building tools and services to improve traffic to the portal and increase user loyalty, such as emails, search engine, bulletin boards, instant messengers, and online games.

SINA's clients include both domestic companies and international firms with strong demand from advertisers in automobiles, real estate, electronics, computers and branded consumer products. Some of our key clients include Acer, Audi, Buick, Canon, Chevrolet, China Mobile, China Telecom, Coke Cola, Compaq, Dell, Eastman Kodak, Epson, IBM, Intel, L'Oreal, Mazda, Microsoft, Motorola, NEC, Nike, Nokia, Pepsi, Sony, Volkswagen, and more.


SINA T.W ( http://www.sina.com.tw )

SINA Taiwan has been in function since Nov. 1998. Situated in the commercial hub of Taiwan 's global Chinese community, SINA Taiwan focuses on leading the "We-are-the-net" lifestyle and provides rich information on world trends as well as localized channels for Taiwan residents. Our strategically advantageous position enables us to cater to the needs of the Chinese communities across Taiwan , Mainland China , HK and North America , and smooth the communication between the four areas.

Through close cooperation with global dominant Chinese press, we supply our users with up-to-the-minute news coverage and all-embracing information on everyday life 24 hours a day. Our break-through telecom content service in association with major websites has also established a new model of operation for portal sites.

Apart from developing the content of the channels to suit local market, however, with its wide reach into multi-platforms and regions, SINA Taiwan envisions a bright future in value-added service and an e-commerce platform stretching across the global Chinese markets.

Live tomorrow! SINA Taiwan brings users future experience for today!


SINA H.K. ( http://www.sina.com.hk )

SINA H.K. is one of the biggest portals in Hong Kong, providing online media and value added infotainment services for local community. SINA H.K. currently has 3.8 million registered users and 600K unique e-mail members; most of them are trendy young adults with high education level and consuming power.

Given the close relationship between Hong Kong and China, SINA H.K. serving as a gateway to China helps local and international companies open up the greater China market. SINA H.K. also provides enterprise e-solutions to small and medium-sized enterprises. Some of our key clients include Cathay Pacific Airways, Coca Cola, HSBC, KFC, Nike, Nokia, PCCW, Samsung, etc.

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SINA's Marketing Services & Solutions

SINA Provides Strategic and Integrated Marketing Solutions that Achieve Your Marketing Goals---Strong Branding, High-Quality Leads, and Revenue Growth. Some of our key offers are:

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SINA's Tracking & Optimization

Track the success of every campaign easily online with SINA through DoubleClick! SINA's advertisers can track the success of campaigns with personal passwords on impressions delivered, number of users who click on each ad and which property is generating the best results. All ad impressions are independently audited.

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