Effective Promotion Tools & Specs
SINA has developed a range of solution-driven promotion tools against specific objectives to fulfill advertiser's marketing needs, as well as to get the maximum marketing results.
Here are some samples of SINA effective promotion tools with specs:
Regular
| Name | Dimension | Size | Format | 3rd Party | Sample |
|---|---|---|---|---|---|
| Leaderboard | 728x90 | <=30k | HTML5*, GIF | Yes | McDonalds |
| Skyscraper | 120x600 | <=30k | HTML5*, GIF | Yes | First Trade |
| Wide Skyscraper | 160x600 | <=30k | HTML5*, GIF | Yes | State Farm |
| Medium Retangle | 300x250 | <=30k | HTML5*, GIF | Yes | Subaru |
| Square Button | 125x125 | <=10k | GIF | No | Scottrade |
| Regular Button | 120x60 | <=8k | GIF | No | State Farm |
| Focus Picture (HP) | 480x270 | <=50k | JPG | No | AT&T |
| Focus Picture (News) | 500x280 | <=50k | JPG | No | Brands |
| Focus Picture (Finance) | 400x266 | <=30k | JPG | No | Scottrade |
* Click to see detail information for making HTML5 file.
Richmedia (Flash)
| Name | Dimension | Size(k) | Sample | Format |
|---|---|---|---|---|
| Free Form (Requirement) |
600x250 | <=50 | Nissan; Walmart; Coca-Cola | HTML5* |
| iCast (4:3) | 4:3 | <=500 | Time Warner Cable | avi, mpeg, mov |
| Intro AD (Requirement) |
760x400 | <=100 | Caesars Entertainment; McDonald's; Godiva | HTML5* |
| Expandable |
900x40 (small) 900x150 |
<=100 | Wells Fargo; StateFarm | HTML5* |
| Floating | 120x60 | <=10 | Scottrade | gif, HTML5* |
| Peel AD | 380x380 | <=50 | Hyundai | HTML5* |
| Sync Banner (Rectangle) |
728x90 815x407 (expanded) 300x250 |
<=30 | Asian Art Museum | HTML5* |
| Sync Banner (Sky) |
728x90 815x1017 (expanded) 120x600 |
<=30 | StateFarm | HTML5* |
| Wallpaper | 300x800(left)&300x800(right) | <=80 | Total Reward; SK-II; Hyundai | gif, jpg |
| Flipping Billboard | 125x90 (News, Finance) | <=50 | SogoTrade; Scottrade | jpg |
| Video Rectangle | 300x250 | <=500 | McDonald's; Metlife | avi, mpeg, mov |
*Click to see detail information for making HTML5 file.
Newsletter
| Name | Dimension | Size | Format | 3rd Party | Sample |
|---|---|---|---|---|---|
| Stand Alone | 680 width <=800 Height |
<=60k | JPG, GIF | No | SK-II |
Jump Page
Single Page
| Dimension | Sample |
|---|---|
760 width; no height limitation |
Nescafe |
Web Development
Multiple Pages
| Dimension | Sample |
|---|---|
Custom width; no height limitation |
Kobe Bryant Chinese Site |
Mobile
| Name | Dimension | Size | Format | 3rd Party Tags | Sample |
|---|---|---|---|---|---|
| Regular Banner (Mobile WAP) | 320x50 | <=20k | GIF, JPG, PNG | Yes | McDonald's |
| Text Link (Mobile WAP) | - | Up to 12 Chinese characters |
- | No (Click Tracker Only) |
Sogotrade |
| Adhesion Banner (Mobile WAP) | 320x50 | <=20k | GIF, JPG, PNG | No (Click Tracker Only) |
Sina Match |
| Regular Banner (iPhone App) | 320x50 | <=20k | GIF, JPG, PNG | Yes | Wellsfargo |
| Regular Banner (iPad) | 728x90 | <=30k | GIF, JPG, PNG | Yes | WellGoUSA |
| Text Link (iPad) | - | Up to 12 Chinese characters |
- | No | WellGoUSA |
*Many mobile devices (including Apple iPads/iPhones) do not support Flash content.
When provide the tag, please make sure the end product is not written by Flash otherwise it might cause blank on the page.
Social Media / WEIBO
Homepage (geo-targeting avaliable)
| Name | Dimension | Size | Format | 3rd Party Tags | Sample |
|---|---|---|---|---|---|
| Medium Rectange | 300x250 | <=40k | GIF, JPG, HTML5* | Yes | CDC |
| Focus Picture | 660x300 | <=40k | JPG | 3rd Party Click Tractor | Sogotrade |
| In-feed Ads | 660x120 | <=40k | GIF, JPG, HTML5* | 3rd Party Click Ad Tag | IAS |
WEIBO Content Page (see below targeting criteria)
| Name | Dimension | Size | Format | 3rd Party Tags | Sample |
|---|---|---|---|---|---|
| Top Banner | 556x50 | <=40k | JPG | No | WaiDa |
| Promoted Event/Video Button | 170x170 | <=40k | JPG | No | Sprite |
iPhone / Android App
| Name | Dimension | Size | Format | 3rd Party Tags | Sample |
|---|---|---|---|---|---|
| Top Banner (iPhone / Android) | 640x100 | <=40k | PNG, Font Size > 14 |
No | Sogotrade |
Page Take Over (Static)
| Name | Dimension | Size | Format | 3rd Party Tags | Sample |
|---|---|---|---|---|---|
| Page Take Over (iPhone 6) | 750x1082 | <=300k | PNG | No | Adidas |
| Page Take Over (iPhone X) | 750x1324 | <=300k | PNG | No | Adidas |
| Page Take Over (Android) | 720x1038 | <=300k | PNG | No | Adidas |
| Page Take Over (Android) | 720x942 | <=300k | PNG | No | Adidas |
| Page Take Over (Android) | 720x1114 | <=300k | PNG | No | Adidas |
| Page Take Over (Android) | 720x1238 | <=300k | PNG | No | Adidas |
* Interactive Page Take Over: Please Provide GIF Format, Size <=2M. Duration <=4 Seconds, Frames per second <=10. The Dimension is same with Page Take Over (Static).
Brand Express
| Name | Specifics | Sample |
|---|---|---|
| 文字+图片推广 | 1.文字 活动标题≤18个字 活动内容：≤38个字 微博正文：≤ 130个字（正文内不可加链接地址） Ps：加按钮所有文案少4个字 2.图片：尺寸：592*296，≤ 70K，PNG图片 |
|
| 文字+视频推广 | 1.文字 活动标题≤18个字 活动内容：≤38个字 微博正文：≤ 130个字（正文内不可加链接地址） Ps：加按钮所有文案少4个字 选用下载按钮：活动链接和下载链接须相同，为应用在微博上应用PAGE页地址 2.图片/视频 图片尺寸：580*326，≤70K，PNG格式 视频素材：源文件（MP4） 视频大小：≤500MB 视频时长：≤1分钟 视频尺寸：16:9 视频分辨率：720P及以上 |
|
| 视频推荐流 | 1.文字 微博正文：≤ 130个字（正文内可加链接地址，不计字数） 2.视频： 视频素材：源文件（MP4） 视频大小：≤500MB 视频时长：≤1分钟 视频尺寸：16:9 视频分辨率：720P及以上 |