Effective Promotion Tools & Specs

SINA has developed a range of solution-driven promotion tools against specific objectives to fulfill advertiser's marketing needs, as well as to get the maximum marketing results.
Here are some samples of SINA effective promotion tools with specs:

Regular

Name Dimension Size Format 3rd Party Sample
Leaderboard 728x90 <=30k SWF*, GIF Yes McDonalds
Regular Banner 545x80 <=30k SWF*, GIF Yes Sogotrade
Skyscraper 120x600 <=30k SWF*, GIF Yes First Trade
Wide Skyscraper 160x600 <=30k SWF*, GIF Yes State Farm
Medium Retangle 300x250 <=30k SWF*, GIF Yes Subaru
Square Button 125x125 <=10k GIF No Scottrade
Regular Button 120x60 <=8k GIF No State Farm
Focus Picture (HP) 480x270 <=50k JPG No AT&T
Focus Picture (News) 500x280 <=50k JPG No Brands
Focus Picture (Finance) 400x266 <=30k JPG No Scottrade

* Click to see detail information for making Flash SWF file.

* Download Flash SWF file instruction

* Download sample .fla templates for common ad sizes

Richmedia (Flash)

Name Dimension Size(k) Sample Format
Free Form
(Requirement)
600x250 <=50 NissanWalmartCoca-Cola swf*
iCast (4:3) 4:3 <=500 Time Warner Cable avi, mpeg, mov
Intro AD
(Requirement)
760x400 <=100 Caesars EntertainmentMcDonald's; Godiva swf*
Expandable
900x40 (small)
900x150
<=100 Wells FargoStateFarm swf*
Floating 120x60 <=10 Scottrade gif, swf*
Peel AD 380x380 <=50 Hyundai swf*
Sync Banner
(Rectangle)
728x90
815x407 (expanded) 
300x250
<=30 Asian Art Museum swf*
Sync Banner
(Sky)
728x90
815x1017 (expanded) 
120x600
<=30 StateFarm swf*
Wallpaper 300x800(left)&300x800(right) <=80 Total RewardSK-IIHyundai gif, jpg
Flipping Billboard 125x90 (News, Finance) <=50 SogoTradeScottrade jpg
Video Rectangle 300x250 <=500 McDonald'sMetlife avi, mpeg, mov

*Click to see detail information for making Flash SWF file.

*Download Flash SWF file instruction

*Download sample .fla templates for common ad sizes

*Before send in the Flash file, please make sure you convert all text to graphic.
In Flash, Select the text -> Modify ->Break Apart

Newsletter

Name Dimension Size Format 3rd Party Sample
Stand Alone 680 width 
<=800 Height
<=60k JPG, GIF No SK-II

Jump Page

Single Page

Dimension Sample

760 width; no height limitation

Nescafe

Web Development

Multiple Pages

Dimension Sample

Custom width; no height limitation

Kobe Bryant Chinese Site

Mobile

Name Dimension Size Format 3rd Party Tags Sample
Regular Banner (Mobile WAP) 320x50 <=20k GIF, JPG, PNG Yes McDonald's
Text Link (Mobile WAP) - Up to 12
Chinese characters
- No
(Click Tracker Only)
Sogotrade
Adhesion Banner (Mobile WAP) 320x50 <=20k GIF, JPG, PNG No
(Click Tracker Only)
Sina Match
Regular Banner (iPhone App) 300x50 <=20k GIF, JPG, PNG Yes Wellsfargo
Regular Banner (iPad) 728x90 <=30k GIF, JPG, PNG Yes WellGoUSA
Text Link (iPad) - Up to 12
Chinese characters
- No WellGoUSA

*Many mobile devices (including Apple iPads/iPhones) do not support Flash content.
When provide the tag, please make sure the end product is not written by Flash otherwise it might cause blank on the page.

Social Media / WEIBO

Homepage (geo-targeting avaliable)

Name Dimension Size Format 3rd Party Tags Sample
Leaderboard 728x90 <=40k GIF, JPG, SWF* Yes McDonald's
Medium Rectange 300x250 <=40k GIF, JPG, SWF* Yes AT&T
Free Form 600x250 <=50k SWF* No Verizon
Summary Page 210x300 <=100k JPG No iMoMoKo

WEIBO Content Page (see below targeting criteria)

Name Dimension Size Format 3rd Party Tags Sample
Top Banner 556x50 <=40k JPG No WaiDa
Promoted Event/Video Button 170x170 <=40k JPG No Sprite

iPhone / Android App

Name Dimension Size Format 3rd Party Tags Sample
Top Banner (iPhone) 640x100 <=40k PNG,
Font Size > 14
No Sogotrade
Top Banner (Android) 480x80, 320x50, 240x40 <=40k PNG,
Font Size > 14
No Sogotrade

*Many mobile devices (including Apple iPads/iPhones) do not support Flash content.
When provide the tag, please make sure the end product is not written by Flash otherwise it might cause blank on the page.

New Channel Demo