Effective Promotion Tools & Specs

SINA has developed a range of solution-driven promotion tools against specific objectives to fulfill advertiser's marketing needs, as well as to get the maximum marketing results.
Here are some samples of SINA effective promotion tools with specs:

Regular

Name Dimension Size Format 3rd Party Sample
Leaderboard 728x90 <=30k HTML5*, GIF Yes McDonalds
Skyscraper 120x600 <=30k HTML5*, GIF Yes First Trade
Wide Skyscraper 160x600 <=30k HTML5*, GIF Yes State Farm
Medium Retangle 300x250 <=30k HTML5*, GIF Yes Subaru
Square Button 125x125 <=10k GIF No Scottrade
Regular Button 120x60 <=8k GIF No State Farm
Focus Picture (HP) 480x270 <=50k JPG No AT&T
Focus Picture (News) 500x280 <=50k JPG No Brands
Focus Picture (Finance) 400x266 <=30k JPG No Scottrade

* Click to see detail information for making HTML5 file.

Richmedia (Flash)

Name Dimension Size(k) Sample Format
Free Form
(Requirement)
600x250 <=50 Nissan; Walmart; Coca-Cola HTML5*
iCast (4:3) 4:3 <=500 Time Warner Cable avi, mpeg, mov
Intro AD
(Requirement)
760x400 <=100 Caesars Entertainment; McDonald's; Godiva HTML5*
Expandable
900x40 (small)
900x150
<=100 Wells Fargo; StateFarm HTML5*
Floating 120x60 <=10 Scottrade gif, HTML5*
Peel AD 380x380 <=50 Hyundai HTML5*
Sync Banner
(Rectangle)
728x90
815x407 (expanded)
300x250
<=30 Asian Art Museum HTML5*
Sync Banner
(Sky)
728x90
815x1017 (expanded)
120x600
<=30 StateFarm HTML5*
Wallpaper 300x800(left)&300x800(right) <=80 Total Reward; SK-II; Hyundai gif, jpg
Flipping Billboard 125x90 (News, Finance) <=50 SogoTrade; Scottrade jpg
Video Rectangle 300x250 <=500 McDonald's; Metlife avi, mpeg, mov

*Click to see detail information for making HTML5 file.

Newsletter

Name Dimension Size Format 3rd Party Sample
Stand Alone 680 width
<=800 Height
<=60k JPG, GIF No SK-II

Jump Page

Single Page

Dimension Sample

760 width; no height limitation

Nescafe

Web Development

Multiple Pages

Dimension Sample

Custom width; no height limitation

Kobe Bryant Chinese Site

Mobile

Name Dimension Size Format 3rd Party Tags Sample
Regular Banner (Mobile WAP) 320x50 <=20k GIF, JPG, PNG Yes McDonald's
Text Link (Mobile WAP) - Up to 12
Chinese characters
- No
(Click Tracker Only)
Sogotrade
Adhesion Banner (Mobile WAP) 320x50 <=20k GIF, JPG, PNG No
(Click Tracker Only)
Sina Match
Regular Banner (iPhone App) 320x50 <=20k GIF, JPG, PNG Yes Wellsfargo
Regular Banner (iPad) 728x90 <=30k GIF, JPG, PNG Yes WellGoUSA
Text Link (iPad) - Up to 12
Chinese characters
- No WellGoUSA

*Many mobile devices (including Apple iPads/iPhones) do not support Flash content.
When provide the tag, please make sure the end product is not written by Flash otherwise it might cause blank on the page.

Social Media / WEIBO

Homepage (geo-targeting avaliable)

Name Dimension Size Format 3rd Party Tags Sample
Leaderboard 728x90 <=40k GIF, JPG, HTML5* Yes McDonald's
Medium Rectange 300x250 <=40k GIF, JPG, HTML5* Yes AT&T
Free Form 600x250 <=50k HTML5* No Verizon

WEIBO Content Page (see below targeting criteria)

Name Dimension Size Format 3rd Party Tags Sample
Top Banner 556x50 <=40k JPG No WaiDa
Promoted Event/Video Button 170x170 <=40k JPG No Sprite

iPhone / Android App

Name Dimension Size Format 3rd Party Tags Sample
Top Banner (iPhone) 640x100 <=40k PNG,
Font Size > 14
No Sogotrade

Page Take Over (Static)

Name Dimension Size Format 3rd Party Tags Sample
Page Take Over (iPhone 6) 750x1082 <=300k PNG No Adidas
Page Take Over (iPhone X) 750x1324 <=300k PNG No Adidas
Page Take Over (Android) 720x1038 <=300k PNG No Adidas
Page Take Over (Android) 720x942 <=300k PNG No Adidas
Page Take Over (Android) 720x1114 <=300k PNG No Adidas
Page Take Over (Android) 720x1238 <=300k PNG No Adidas

* Interactive Page Take Over: Please Provide GIF Format, Size <=2M. Duration <=4 Seconds, Frames per second <=10. The Dimension is same with Page Take Over (Static).


Brand Express

Name Specifics Sample
文字+图片推广 1.文字
活动标题≤18个字
活动内容:≤38个字
微博正文:≤ 130个字(正文内不可加链接地址)
Ps:加按钮所有文案少4个字
2.图片:尺寸:592*296,≤ 70K,PNG图片
Weibo
文字+视频推广 1.文字
活动标题≤18个字
活动内容:≤38个字
微博正文:≤ 130个字(正文内不可加链接地址)
Ps:加按钮所有文案少4个字
选用下载按钮:活动链接和下载链接须相同,为应用在微博上应用PAGE页地址
2.图片/视频
图片尺寸:580*326,≤70K,PNG格式
视频素材:源文件(MP4)
视频大小:≤500MB
视频时长:≤1分钟
视频尺寸:16:9
视频分辨率:720P及以上
Weibo
视频推荐流 1.文字
微博正文:≤ 130个字(正文内可加链接地址,不计字数)
2.视频:
视频素材:源文件(MP4)
视频大小:≤500MB
视频时长:≤1分钟
视频尺寸:16:9
视频分辨率:720P及以上
Weibo