SINA Hong Kong Love Channel
( http://love.sina.com.hk )

The newly launched “Love Channel” is the most popular community in SINA H.K., which is an online dating platform for members to look for new friends. Members can communicate by sending emails and SMS, chat on forums and they can also share their photos and diaries to one another. Various online and offline events have been held to attract new members as well as increase the loyalty of existing members.