Being the largest Chinese media and Internet services company
in the North America, and also serving as a gateway for companies
interested in penetrating the Greater China market, SINA U.S. has
successfully provided our advertisers the three main marketing services:
Ad placement (online promotion), Chinese Web Development, and Research/Survey.
Here are some of our clients have leveraged SINA's marketing solutions
to successfully meet their marketing objectives:
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Reseaching a Global Market
SINA used its global reach and research techniques to partner with a major
Asian publication to effectively research and contrasted different behaviors
among Chinese in China, Hong Kong, Taiwan, and North America.
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User Acquisition via Viral Marketing
AT&T's "Tell A Friend Campaign " on SINA helped it to reach over 80K unique
users and phenomenal sign-up rate.
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Branding and User Acquisition
Schwab generated enormous results for it's offline seminars and acquired
a significant amount of new customers via SINA's online promotion.
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Online Recruitment via Education and Branding
University of Phoenix Online Increased Enrollment by Marketing to your
Best Prospects.
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Memorable Product Launch
Through Club Yuan's offline dating event and online campaign, Nestle launched
its new product in affluent Chinese community successfully.
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Performing CRM and Building a Global Presence
SINA built a website and used online promotion to develop a relationship
between Chinese consumers and Martell cognac.
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Increased Sales Through Online Retailing
Hsu's Ginseng Enterprise successfully expanded its reach from regional to nationwide
via a strong online presence in the SINA Mall.
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Performing CRM and Building a Global Presence
L.A. local car dealers-- Century West BMW and Quality Toyota have marketed directly
to consumers with prime demographics via SINA's regional targeting.
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