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Regular ADs

Name Dimension Size Format 3rd Party Sample
Leaderboard 728x90 <=30k SWF*, GIF Yes McDonalds
Regular Banner 545x80 <=30k SWF*, GIF Yes Sogotrade
Skyscraper 120x600 <=30k SWF*, GIF Yes First Trade
Wide Skyscraper 160x600 <=30k SWF*, GIF Yes State Farm
Medium Retangle 300x250 <=30k SWF*, GIF Yes Subaru
Square Button 125x125 <=10k GIF No Scottrade
Regular Button 120x60 <=8k GIF No State Farm
Focus Picture (HP) 480x267 <=50k JPG No Scottrade
Focus Picture (News) 500x280 <=50k JPG No Brands
Focus Picture (China News) 340x240 <=30k JPG No China Lion Entertainment

* Click to see detail information for making Flash SWF file.

Sina US Download Flash SWF file instruction

Sina US Download sample .fla templates for common ad sizes